Dream Crazier

Case + Study

+ Challenge

Nike was an official sponsor of the 2018 Bank of America Chicago Marathon and had an elite lineup of Nike athletes all competing at the same time. Nike wanted to use the opportunity to tell real athlete stories rather than product stories. From some of the world’s greatest runners to a woman running her first marathon, our challenge was to create video content that would humanize the athletes and tell their stories in a relatable way.

+ Solution

As part of Nike’s “Dream Crazier” campaign, Futureman was hired to script, shoot, edit, and produce content telling the real and authentic stories of the elite and everyday athletes participating in the 2018 Chicago Marathon.

+ results

Thanks to a combination of print advertisements, compelling video content, and Marathon ambassadors representing the “everyday runner,” the city knew their names. They cared about their performance. They felt the agony of their defeat and the thrill of their victory. So you can imagine our excitement when one our athletes— Sir Mo Farah— won the entire competition…

View More Projects