IBM and Pebble Beach partnered to create the ultimate travel and concierge app using Watson. We were then enlisted to highlight all the of app's features through a compelling social media video series featuring Laird Hamilton and Gabby Reece.
Our team mapped out all of the pre-production planning in effort to shoot and cover the entire 17-mile peninsula in one day with a crew of eighteen people. A seven-part cinematic video series featuring Laird and Gabby playing golf, dining, shopping, surfing, and exploring were all captured and edited by our content creation team.
The fun and compelling series “Pebble Beach with Watson” was launched by IBM Sports. Viewership and syndication of the series was a total success as Laird, Gabby, and Pebble Beach Resorts promoted the videos on all of their respective social channels.
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